…is personas that were first whittled down to three, before we eventually found six discreet groups. We found that all members aspired to improve governance in New Zealand, and all wanted this aspiration to be recognised. But the differences boiled down to a combination of personal ambition, style of job, confidence and career stage.
Great insight. We need to look past the immediate things we see in common and understand traits, behaviours, goals, and jobs to be done. Only then will you be able to gain a better sense of your user differences and potential personas!
Thanks for the specific case study in NZ ! Great to see more examples from 🇳🇿 (thanks from an 🇦🇺)