Great insight. We need to look past the immediate things we see in common and understand traits, behaviours, goals, and jobs to be done. Only then will you be able to gain a better sense of your user differences and potential personas!

Thanks for the specific case study in NZ ! Great to see more examples from 🇳🇿 (thanks from an 🇦🇺)

VP of Product @ TIER Mobility | Memos on Product, Leadership, Startups, and the Mind | andrewquan.net