Innovation is putting customer problems first before even attempting to apply technology.

Many ‘innovation think tanks’ set up by large corporates often mistake innovation for creating proof-of-concept technology-led solutions. Instead, technologists should pay attention to the jobs of their users (Jobs to Be Done is a great framework for this) and the problems they face.

Innovation isn’t about creating the most feature-filled car in the world: it is about getting someone from A to B.

Head of Product @ Littlepay | Writing memos on Product, Leadership, Startups, and the Mind |

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